What are the marketing trends in 2025, and what awaits affiliate marketing? Ailalab Affiliate Marketing specialists talked about this.

Marketing Trends 2025

Traditional advertising is becoming more and more expensive every year, so every business, in addition to traditional methods, is looking for alternative ones.

What do alternative advertising tools provide? They provide the opportunity to receive traffic and new clients from sources that your competitors use very little — this allows you to reduce the cost of a click (or client) and increase business margins

Most often, alternative advertising tools are sought by arbitrage networks. Their task is to gather the maximum number of webmasters with non-standard traffic sources and offer them this or that offer (that is, a business that needs clients) — this means that without searching for alternative advertising tools, you can get them here and now and at the same time pay for the desired result : this could be a sale, installation of an application or registration, etc.

The future of traffic arbitrage is a search for non-standard sources, a search for webmasters with some interesting projects of their own, collaborations with services. This means that a business can save on at least one specialist job in searching for alternative traffic sources.

Affiliate network or Traditional Advertising – which to Choose?

We are used to using traditional marketing methods such as search advertising, SEO optimization, social networks, email and content marketing, and so on. Marketers recommend using all of these channels and focusing on creating the most effective campaigns in each.

Affiliate marketing, or advertising through traffic arbitrage, is a less traditional but more attractive method. This method is an integral part of digital marketing. As part of this process, the advertiser creates requests for targeted traffic on a specialized guarantor site, sets the desired cost per lead, and specialized marketers take on the task of attracting quality leads. They are interested in the maximum number of successful sales, since they receive their commission only upon a successful transaction. Simply put, you pay for results.

How affiliate marketing works: learn more

The traffic arbitrage process for a business works like this: after registering with a guarantor site such as ailalab.com as an advertiser, you add your business to the system and set the price you are willing to pay to attract a client – thus creating an offer. Webmasters get down to business and promote your services or products on online platforms at their own expense, making a profit only if your product is successfully purchased. The guarantor site receives a small commission for monitoring the quality of work performed by webmasters. All parties benefit, especially you.

This means you don’t risk your advertising budget. Now you know exactly how much it will cost you to attract a client and you can calculate the profitability of marketing and the entire business. Traffic arbitrage, also known as affiliate marketing or affiliate networking, is a legal and beneficial form of marketing for all parties.

What type of marketing will you prefer in 2025?

Let’s consider the main aspects of the traditional and alternative approach to marketing:

1. Traditional marketing methods

— Advantages: the ability to build long-term branding, control over advertising messages.

— Disadvantages: high costs, difficulties in measuring return on investment (ROI), difficulties in finding highly qualified marketers.

2. Traffic arbitrage

— Advantages: the ability to determine the value of a client or lead from the very beginning, quick results, wide coverage, no risk of losing money on testing advertising campaigns, access to exclusive advertising channels and highly qualified marketers.

— Disadvantages: the cost of the client may be higher compared to traditional advertising, lack of control over advertising messages.

Both approaches have their pros and cons. Traditional marketing methods can be useful for establishing long-term branding and control over advertising messages, but they can be expensive and difficult to measure ROI. Traffic arbitrage can provide fast results, wide reach, and access to exclusive channels and professional marketers. The choice between methods depends on the company’s goals and budget.

But the main advantage of arbitrage is getting traffic from sources that competitors do not use.

Be that as it may, today traditional marketing is becoming more expensive and riskier. Ailalab Affiliate Marketing can help your business now.